Beginner’s Guide to PersonasPersonas are a powerful marketing tool, and a key to higher user engagement and loyalty. By helping you understand your target audience, personas can make every step of your marketing strategy faster, easier, and more effective.
This post will walk you through exactly what personas are, why they’re such a powerful tool, and how you can use them to grow your business or blog.
How Do You Sell SaaS Software to Enterprise Businesses?Selling SaaS to enterprises often represents a bit of a pain point for SaaS startups so in this article I’m going to examine why you should persevere with enterprise sales. I’ll explain what are the benefits and challenges of selling your SaaS software to large companies, I’ll share the enterprise selling techniques that have worked for Leadfeeder as we’ve grown to a valuation of 5 millions euros, and I’ll talk about about how we are specifically building our self-service SaaS software with enterprise accounts in mind.
State of Small Business Report2017 State of Small Business Report from a survey of over 1,100 businesses presented by Wasp Barcode. The results provide us with a better understanding of what small and medium-sized businesses are doing and thinking, what they expect the next year to hold, and how they plan on continuing their success.