Case Study: How Mike Moloney Bootstrapped FilterGradeFilterGrade (site: https://filtergrade.com/) is a marketplace where photographers, designers, and other creative entrepreneurs buy and sell their digital products. Looking at it, you’d never guess that it is run by two teenagers; 20-year-old founder Mike Moloney and 18-year-old co-founder Matt Moloney.
How did Mike, who launched FilterGrade when he was only 15, manage to bootstrap a profitable startup at such a young age?
Top 4 Tips For Making Your Customers Happy When it comes to running a business any business owner will tell you that it is easy to make customers dissatisfied. Making customers satisfied, on the other hand, is a little bit more of a process which requires effort and attention.
Beginner’s Guide to PersonasPersonas are a powerful marketing tool, and a key to higher user engagement and loyalty. By helping you understand your target audience, personas can make every step of your marketing strategy faster, easier, and more effective.
This post will walk you through exactly what personas are, why they’re such a powerful tool, and how you can use them to grow your business or blog.
How Do You Sell SaaS Software to Enterprise Businesses?Selling SaaS to enterprises often represents a bit of a pain point for SaaS startups so in this article I’m going to examine why you should persevere with enterprise sales. I’ll explain what are the benefits and challenges of selling your SaaS software to large companies, I’ll share the enterprise selling techniques that have worked for Leadfeeder as we’ve grown to a valuation of 5 millions euros, and I’ll talk about about how we are specifically building our self-service SaaS software with enterprise accounts in mind.