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Effective Lead Generation Through B2B Market Research and Social Automation Tools The B2B marketplace is heating up. Amazon is even becoming a major player, with its Amazon Business service, formerly known as AmazonSupply.
If you have a marketplace for prospective customers, the best way to profit is by effectively targeting your sales approach so you are talking to the right company or person at the right time.
Sales and marketing professionals in small and medium enterprises can leverage the power of cloud-based and big data tools to more effectively bring their message across.
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Dynamic & Targeted Content: Stay Competitive in e-Commerce | The Daily Egg E-commerce bounce rates average 33.9% and go as high as 68%. Cart abandonment rates of more than 66% add to the problems that any e-commerce business faces. The growing showrooming trend further threatens the very existence of online businesses.

But here’s the good news: Shopping cart abandonment can still be viewed as an opportunity to be harnessed. And with behavioral targeting and dynamic pricing, you can recover many of those lost sales.
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Unsocial Media They call it "social" media - but popular stereotypes say that, in reality, it's leaving us alienated from one another. Kids these days, everyone says, don't go outside, are introverted, plastered to their screens, and don't have any social skills at all. But the truth is more interesting.
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The Beginner’s Guide to Using YouTube in Social Marketing Check out this beginner’s guide to using YouTube in your social media marketing. It's not as hard as you might think and the results can be amazing.
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Why Marketing And Development Should Not Be Viewed As Separate It’s typical to look at marketing and development as separate entities.

Two islands, only accessible by boat.

And when it comes to startups, people often place themselves in the category of marketer and developer.

The marketer’s job is to drive traffic to the website and to convert it to trial signups through proper copywriting.

The developer’s job is to build a great product, so that those signups, eventually become sales.
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The Beginner’s Guide to Podcasts Learn how to create your own podcasts, it's never too late to start and they are an amazing way to become an authority in your field. Make yourself heard!
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Which Social Channels Should I Focus On? There are Just So Many Learn which social channel you should focus on and why. Learn how to pick the best social sites that fit your niche perfectly and get more targeted leads.
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Why We Pulled Out Of $50k In Funding Two weeks ago we received an email from an accelerator we applied to:

They had placed us in the top 25 of over 1k applicants and wanted to do a follow-up interview that week.

Those startups, who ultimately ranked in the top 10, would receive $50k in funding.

We ended up taking that interview, which only lasted about 15 minutes, but a few days afterward, before hearing their final decision – we dropped out.

This article is about why we made that decision and our thought process leading up to it.
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An Irresistible Offer: 4 Tips to Personalize Your Sales Funnel An irresistible offer is one that your audience cannot help but respond to. It’s compelling, it’s powerful and it drives action.
So, how do you craft an irresistible offer?

Actionable and original tips here, great post!
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8 Essential Time-Saving Tools Every Online Entrepreneur Needs It's deeply troubling, right? There is always something new fighting for your time and attention. Being an entrepreneur, you have a lot going on -- from prospecting customers, to building an active and engaged list, to marketing your wares to the right audience. And you need to learn the ropes of multiple aspects of your business as you go.
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