The concept is rather simple. You start by finding a domain name to buy that seems like it will be worth more than you are about to pay. Then, you sit on the site for a bit, perhaps even doing some work on the domain to increase its profitability, before selling it to someone who will pay you more for the site than you paid yourself.
But here’s the good news: Shopping cart abandonment can still be viewed as an opportunity to be harnessed. And with behavioral targeting and dynamic pricing, you can recover many of those lost sales.