How to Find a Brand Name for Your Online BusinessWhen it comes to choosing a brand name for your online business, finding the right words can be difficult. When somebody lands on your website, they need to identify with you within a matter of seconds, or they will quite simply click to go elsewhere. Branding can be complex, finding the right colour scheme, graphics, and logo design can take time to perfect, but finding a catchy name in itself is the first place to start developing that all important brand. A brand name should be a collaboration of a few principles; it should be memorable, simple and functional. If
How to Turn Your Website Into a B2B Lead Generation MachineThis well thought out article gives us a series of things to implement on our websites (or client sites) to increase conversions. Nowadays it's very hard to grasp a user's attention and get them to sign up for a mailing list. It really is all about offering something of great value, creating a great CTA and catering to the users' needs.
How Transparency Can Slash Your Churn Rate by 89%If you run a software-as-a-service (SaaS) business, you probably know how difficult it can be to achieve a low and stable churn rate. Simply put, a business’s churn rate is its average customer lifespan. A low churn rate means your customers typically stick with your software for a long period of time. Find out how one company slashed their churn rate by 89%