When you’ve just started your law firm, it’s normal for you not to have as many clients as you initially first thought you’d have. You’ve got to build a name and a reputation. And naturally, there are also hundreds of other lawyers in your locality that has more experience than you do.
Especially if you handle Driving Under the Influence (DUI) cases, marketing your law firm is even more critical. You’ve got to convince potential clients that in an unfortunate situation, such as that kind of charge, a DUI lawyer is their best recourse. They can either beat or have a better settlement of their offense with your help.
That said, here are some of the marketing tips to apply for your law firm specializing in DUI cases:
1. Know And Study Your Target Market
Just as is the case with any other business, it’s imperative for you also to know and study your target market. Your marketing plans and strategies should be tailored to meet the needs of your target market. Without which, you cease to be effective. In this case, because you’re a DUI lawyer, you have to study your local population.
It’s going to be different for each place, so there’s no hard and fast rule for you to follow here. Study statistics in your locality in order to know which of your population are more prone to DUI charges. Depending on their demographics, this is how you can tailor your marketing strategies.
2. Establish An Online Presence
Even law firms need to establish an online presence. Remember that the population on the Internet is increasing by the day. It would be advantageous for your law firm if you reach out to this population. Take advantage also of the fact that browsing on the Internet is now one of the most common ways of finding answers to common problems. Hence, without a doubt, when a DUI lawyer is needed, in most instances, the Internet is the very first place for the ones affected to search on.
If you don’t already have a website, it’s time for you to have one. On your website, you can post up-to-date information about your professional career. Have a chat box to provide an initial free consultation. Post your permits and certifications to hold office. Lastly, you can even post content relating to DUI cases.
3. Be Friendly With Your Colleagues
As a lawyer, it’s normal for you to get invited to dinners with fellow colleagues. Within the year, you’re also most likely going to get invited to parties in your law school. If there are any additional training and seminars related to DUI cases, be present in these activities as well. Even non-job related activities, such as marathons or runs, organized by lawyers’ organizations or other charity events. The point is for you to be friendly with your colleagues.
Having a good relationship with your colleagues is one of the most effective marketing strategies for you to apply. Remember that it’s through these colleagues that you can make yourself well known. And, it’s also through these instances that you can receive referrals. If they’re given a DUI case but that isn’t their field of specification, the case can be given to you.
4. Venture Into Vlogging
Ever noticed how there’s a sudden increase of vloggers? So many people online have made that switch from blogging to Vlogging. This means that instead of posting written content, they’ve now started posting video content as well. There’s a good reason for that. Remember that Google now owns Youtube. Hence, the more presence you have on Youtube, the higher your online presence becomes.
Videos that you can post include:
- Answers to common problems related to DUI
- Testimonies of previous clients, who are open-minded to an interview, after beating a DUI case
- Updates on the news pertaining to DUI penalties and fines
5. Focus On Ease Of Contact
Despite having an excellent marketing strategy, if you can’t be reached, you’ll still fail. You’ll want your site visitors and followers to feel like you can easily be contacted and reached. Especially with DUI cases, these can often happen late at night. Hence, you also need to have a means of contact that’s open 24/7. Of course, this isn’t to say that you have to be sleepless. It means having a team open to answer queries at any time of the day.
This includes the following means:
- A 24/7 chatbox on your website
- A telephone and cellphone hotline
It’s a reality in the legal profession that more law firms have realized the benefits of actively marketing their law firms. To keep yourself in the competition, you’ve got to step up your marketing strategy as well.
As a DUI lawyer, one of your advantages is that you’re bound to find more clients, especially with more cases of DUI charges. But, the struggle lies in convincing those charged with DUI offenses, your future clients, that you’re worth every extra dollar that they’ll spend on you.