5 Tips for a Successful Product Launch A successful product launch is what every business wishes for, but which a few achieve in real life. Having a revolutionary new product or service is no guarantee of success. After spending millions in product development, you can watch your brainchild fail to gain traction from day one. While it may look easy when Apple sells over a million new iPhones in the first few days, successful launches require strategy.
7 Steps to Being a Better Client (or, How to Make Sure The Job’s Done Well) As the client, you’re paying for a service (in our case PR, video or integrated comms) because you either don’t have the time or the expertise to carry it out internally. And since you’re the one footing the bill, it’s understandable that you might think your job is simply to sign the contract and then wait for the agency to deliver.
How to Prioritise Employee Wellbeing in Your BusinessSometimes in the work place the wellbeing of employees is sacrificed in the flow of business. It might sound like something well out of your capacity, but it happens more often that you’d think and generally without anyone even realising. It’s important to stay aware of the spirit of your employees as, apart from the social and moral responsibility that comes with being an employer, maintaining a happy workforce is proven to improve your company’s performance and efficiency.
Ways Smaller Businesses Can Run as Efficiently as Larger Companies While facing tough competition is a part of any business, it can be intimidating when trying to pitch your small business against a corporate giant. In fact, it might seem impossible, especially when you consider that your small business has a limited number of staff and a tight budget, while larger companies can splash the cash and hire staff when needed.
3 Ways Your Small Business Could Be At Risk For Fraud Fraud is one of those words that can put the fear into even the most confident of businesses. Being a victim of fraud within your small business can be a real kiss of death if you’re not able to rectify any damage done and make up for your losses. So to help your business stay one step ahead of those who’d like to defraud your company, here are three ways in which your small business could be at risk of fraud.