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25 Rules for Writing Crazy Good Sentences When it comes to copywriting, one sentence can mean everything. Whether you are writing a headline, working on an opening for a blog post, or writing a one-liner for an advertising campaign for a client, being able to write a sentence that isn’t just average but is remarkable is vital. You’ve probably seen the Eugene Schwartz quote in other articles on copywriting, but it bears repeating here.

“No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.”

That sums up perfectly what copywriting entails. You must engage the reader’s emotion, appeal to her logic, make a promise and paint a mental picture. That’s a pretty tall order, but the 25 rules we’ll outline in this article will help you achieve crazy good sentences.


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