Are You Choosing the Right Tools to Make the Most Out of Your Marketing Strategy? When considering which marketing tools are right for my business, I find it extremely important to maintain the "hammer" perspective. As a marketer and operator, I have sat through an endless number of product demos, free trials and fancy pitches.
Incorporating any new tool or software into my team's marketing machinery must mean that it automates a process, task or action that I know I want done, but simply couldn't execute on my own.
Below are some examples of how various tools can serve as extensions of your keen instincts as a marketer.