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Effective Techniques for Any Kind of Web Copywriting There is no one single trick to writing great web copy. Anyone who’s ever struggled to craft content that grabs people’s attention, persuades them to take an action, and appeals to search engines all at once knows how hard this process is. It requires a special skill set and practice. Lots and lots of practice. Of course, every type of copy on the internet has its own sub set of rules (website copy is different than a landing page, for example). But we’re going to focus on some basic principles that can be applied across all formats.

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