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Marketing Strategy: 4 Steps to Creating an Irresistible Value Proposition No matter your industry, you’re probably jostling for attention against countless competitors that all claim to do the same thing as your business. So how do you convince that promising prospect to take a chance on you? It starts with a well-defined value proposition. Put simply, a value proposition summarizes what you do, whom you do it for and why ... Read More

The post Marketing Strategy: 4 Steps to Creating an Irresistible Value Proposition appeared first on G2 Crowd.


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