The Five Step Process To Skyrocket Your Social Engagement | DrumUp Blog For best results from social media marketing, it needs to be an organized process closely monitored by a dedicated team that knows what it is doing. Unlike mass marketing, social marketing is about forging relationships and sustaining loyalty. You build a community and become a part of your fans’ and followers’ lives – beyond the use of your product/service – extending to regular interactions and two-way communications, via comments, retweets, direct messages and replies. This is true engagement, humanizing your brand and making it memorable.

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