Why Everyone’s Talking About Micro-Influencers And What They Mean For You | DrumUp Blog So far, all discussions on influencer marketing have focused on macro-influencers with one million or more followers. Their celebrity status is the coattail on which businesses ride to push their brand before millions with the hope that it will impact sales positively. And while there is little doubt that macro-influencers can support your social media marketing goals, they may not deliver the results of their less popular, but still highly engaged and non-celebrity counterparts.

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