Maybe you have been planning a vacation, and suddenly, you are face-to-face with a Lonely Planet survival guide. Or maybe you’re in a long-distance relationship, and all of the sudden, you see an ad of florist doing worldwide delivery.
It actually isn’t as weird as you think. Facebook knows a lot about you (and which websites you visited), and it uses that information to let advertisers target
Beginner’s Guide to PersonasPersonas are a powerful marketing tool, and a key to higher user engagement and loyalty. By helping you understand your target audience, personas can make every step of your marketing strategy faster, easier, and more effective.
This post will walk you through exactly what personas are, why they’re such a powerful tool, and how you can use them to grow your business or blog.
How to Stop Spammers On Your WordPress SiteSpam can become a really big problem when you are running a WordPress website or blog. Even under normal circumstances, without even attempting to make your blog popular, your website is likely to receive traffic from automated bots, scrapers and crawlers.
Almost 61.5% of all web traffic is non human as of 2013. This non human traffic component, as a percentage of total web traffic, is only increasing.
So non human traffic growth is outstripping the organic traffic growth from real humans browsing the web. Web bots are far easier to build than ever before and as a result spam seems to i
Complete Guide to Repurposing Old ContentYour content is one of your biggest assets as a website owner. You’ve likely invested a lot of time, effort and money into developing the best content you possibly can for your site and your readers. When you factor in keyword research, time spent researching the competition, writing or hiring writers, and editing, this is likely one of your biggest investments. It only makes sense that you should get the most mileage possible out of your content.
One way you can take your content to the next level is by making sure it stays at the forefront and continues to grab attention long after it is