The marketing landscape has changed over the years. This can be attributed to the growth of the Internet over the past decades. Marketing digitally is considered more efficient in terms of time and money. Notice that more companies are shifting from traditional marketing campaigns and have learned to harness the power of digital platforms. This is also in response to…
How To Improve Click Through Rate (CTR) Effectively?
It is obvious that websites with quality content and good hosting rank on top searches of Google. But still there is a nudge among website owners to make their websites rank better in spite of common content and design. Is this really possible? Yes, it is. With a few steps and techniques, it is possible…
Top Reasons Businesses Should Hire a Dedicated Service to Build a Website
In today’s competitive digital age, having a professional online presence is crucial for businesses of all sizes. With consumers increasingly relying on the internet to research and make purchasing decisions, having a well-designed and user-friendly website is key to attracting and retaining customers. However, creating and maintaining a successful website requires expertise and time, which…
Which Is More Important – Public Relations Or Advertising?
This is a question that many have tried to address, some favoring the first one, others preferring the latter. Out of the many answers we’ve seen so far, we most liked the balanced approach of the team at Cannon PR. Their short answer is that they complement each other and amplify the business’s potential. Their…
10 Elements of a Successful Content Marketing “Engine”
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